WELCOME TO THE BUSINESS HUMANIZING COMPANY

We are believers and change makers. We are business people and activists. We engineer business growth with tools called care, empathy or play. Welcome to the business humanizing company.

Vote for Baobab Express!

Nominated in the 2degrees Champions Awards 2014: Inspired by the resource-rich baobab tree, Innate Motion created Baobab Express, a public transport brand with a purpose.

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Posted in Baobab Express

The age of (brand) activists

Activists have much to teach marketers. They do three things that offer brands a straight path to one of today’s business holy grails, the merger of sustainability and marketing.

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Posted in Our thinking

Chipotle’s ecosystem

For marketers to capture their stakeholders’ imaginations, they need to think beyond company positioning and find a message that works for their entire business ecosystem.

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Posted in Our thinking

How buses become exciting

A bus is a bus… But in Benin, they are quite different than the ones you are used to. They are called “taxi-brousse”. They may perform the same functions as a bus, but they are not actually real buses.

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Posted in Baobab Express

Cultural branding

Douglas Holt shares his views with Domen Bajde, University of Southern Denmark, on why marketing has to change and how it can become better through cultural innovation.

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Posted in Our Inspiration