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Do you want to grow your business in a meaningful way?
We humanize businesses to unlock potential and become future-fit, while being a force for good. We do this by deepening relationships in your full ecosystem and driving human growth in your organization.
As a strategic agency, we reveal insights with new perspectives to increase brand relevance and get your organization ready to welcome change.
Humanizing your business problems is what we do. In all our practices, we apply human sense to business challenges, with empathy as our superpower.
Business leaders operate in an ever-changing world. We continuously develop tools that deepen your understanding of societies, people and their behaviors.
We focus on crafting collaborative experiences that empower you to welcome change and scale positive impact.
with fierce empathy
eriko@innatemotion.com
+1(201)-328-5767
A nature-lover, avid reader, people-opener, occasional athlete, latte enthusiast, and mom of 2. With a degree in sociology, my interests have always revolved around people and culture. My initial career path led me into the wedding industry, the perfect opportunity to better understand the intersection of people’s values concerning family, relationships, and finance.
Transitioning to a cultural strategist was a natural progression to further lean into my strengths of curiosity and empathy. I have worked with some of the world’s leading brands to help them understand the cultural narrative and to offer market-specific insights and strategies. I am a genuine lover of people’s stories and my approachable and compassionate demeanor has consistently paved the way to forge meaningful connections with research participants, enabling me to gather invaluable and authentic insights.
I am a Creator, poet, writer, theatre aficionado, and nature lover who likes to walk amongst the green trails of Singapore. My love for creativity led me to a career in advertising in Mumbai, India. I enjoy how culture shapes our lives, and I moved into a role focused on culture-based brand planning. During my advertising career, I worked in Mumbai and Singapore on iconic brands from The Coca-Cola Company, Johnson & Johnson, and Unilever. Currently based in Singapore, and now exploring how human empathy can make companies and brands relevant and powerful.
I am troubled about the state of our planet and am deeply interested in projects that are based on regenerative thinking to add back to the planet. I am a firm believer in the B Corp movement, and I participate in leadership discussions on the role of regenerative businesses. My recent projects with leading brands have focussed on transformative humanizing journeys, brand positioning, and communication development. On weekends I love photographing birds and natural landscapes and writing articles for The Punch magazine India.
+ 55 11 955 521 115
I joined Innate Motion in 2013 to fully focus on what I love most: Solving business- and brand issues, creating positive societal impact, whilst developing winning teams courageous enough to go beyond the obvious. This is why I always look back on a project with a sense of joy and satisfaction when I see how our methodologies and change-journeys spark positive transformation, rarely leaving a client-team untouched.
Before Innate Motion, I worked for over 18 years in Unilever in Europe, Africa, and Latam in multiple leadership roles and – categories. I am a Dutch national yet I currently live in Sao Paulo, Brazil, and feel privileged to have the world as my backyard, working truly global as we do as Innate Motion.
I’m a reductivist who loves to geek out on words, a passionate debater, and a cookbook collector. I am endlessly energized by finding that beautiful and elusive red thread that connects so many ways of doing and being across cultures. I thrive on the challenge of distillation, on simplifying the complex, and chasing perfection: the instantly obvious yet completely surprising.
I have spent 15+ years helping clients free themselves from the wallpaper, the jargon and cut through business as usual to shape something of value for the world — always through the eyes of people. I like to voice my strong opinions on Forbes Agency Council and Fast Company Executive Board.
Enduring pragmatist, thrilled by creating tangible results for others. After work, I challenge the elements on long bike rides. I studied architecture and social demographics. In the army, I discovered my natural habit of curiosity, the joy of digging into several subjects. This brought me to the Library Academy. After graduation, I worked for 10 years in advertising, responsible for business intelligence.
I joined Innate Motion’s Life Support team in mid-2010 on project and company support and extended my finance, legal, and ICT skills. With my innate modesty, I act as an underground detective, introducing clever solutions and facilitating the company’s growth.
